West 43rd St, Times Square

West 43rd's run through Times Square starts off at 8th Ave in the west and showcases mainly hotels and commercial buildings throughout. The corner of 43rd and 8th holds the Westin (a decent hotel) and the Times Square Hotel (a not so great hotel where Lee Harvey Oswald has stayed). Next to the Times Square Hotel is the current New York Times building. The New York Times moved to Times Square in the early 20th century which gave the neighborhood its name. It has been in this building since 1913 though the New Years Eve extravaganza that they started is still at their old building at 42nd and Broadway. Across from the Times building is the site where P Diddy and J Lo got into their infamous shoot out. The corner of the block holds more commercial space with tourist based shops on the ground floors. If you're into Quicksilver and a way too crowded Sephora, then this is your block.
The entire block leading up to Broadway and the end of the street's run through Times Square is taken up by 1 Times Square (the former New York Times building). I'm not sure what's in there now but I do know that the ball drop is still here every year much to the chagrin, I imagine, of all the building's employees. The other side of the block is an open street space with an army recruiting station, so I tend to avoid this block all together if I find myself having to be in this neighborhood.
I don't like this part of town. In fact, I wish it would just go away. There are too many tourists, no neighborhood bars or restaurants and nothing to do unless you just love musicals and people from out of town. It's loud, bright and filled with trash, cabs and solicitors. It's pretty awful so I would live here unless my apartment was huge and nearly free.