City retailers embark on a new marketing technique

Earlier today I read that Ann Taylor is offering substantial discounts to its patrons who use the social media site Foursquare.com. These discounts will be available at 8 stores around the city
http://mashable.com/2010/07/13/ann-taylor-foursquare/

Just came across another promotion being conducted by the Soho based Christina Ray gallery which is offering free artworks through a scavenger hunt been conducted all over the city through Foursquare.
http://dnainfo.com/20100706/soho-tribeca-nolita/new-art-exhibit-use-social-media-for-citywide-treasure-hunt
Looks like foursquare is the next best thing, of course you need an iPhone/Blackberry/Android phone to participate. Has anybody used this platform? are you now tempted since retailers now seem to be jumping of its bandwagon.
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92 Comments

hhusted 2yrs+
It is interesting what retailers will do to get customers into their stores. Hey, if it works, so be it. The bottom line is profits. Whatever it takes to do that is what they need to focus on.
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JenMac 2yrs+
I didn't even know what foursquare was!!
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uptowngirl 2yrs+
@JenMac I had read about vaguely as a network to locate your friends and didnt bother with it but looks like its going to be pretty big if the retail trade is going to use it to use it for promotions and freebies. Must say I was tempted by the Ann Taylor offer since i do shop there a lot but I need to get myself a new phone/Blackberry to even attempt to start with four square sigh!
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Uraniumfish 2yrs+
Wow, sounds like a lot of fun!
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NeverSleeps 2yrs+
@uptowngirl Foursquare! I've been trying to remember the name of this stupid social network which is basically a brilliant marketing ploy. I've heard of bars giving discounts or free drinks to whoever is the "mayor" of their establishment...
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@Everyone - Foursquare hasn't quite impressed me yet. I use FB and LJ like nobody's business, but I like "communities" - not just random social media apps. Same reason I'm not too keen on twitter
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uptowngirl 2yrs+
@NeverSleeps I believe you have to frequent a joint a lot to become the Mayor of that establishment. I do have my favorite joints in the city like Sandro's, Locanda Verde but I don't think I could go there more than once / twice a month ..I love going to new places all the time so I don't know if I will ever get 'Mayor' status for anywhere..to qualify for a discount/ freebie.. that's if I get on Foursquare at all.
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hhusted 2yrs+
@Ajadedidealist: I really don't use Twitter as much as I should. I heard that Twitter is improving. I do know I get a lot of job leads from Twitter on a daily basis.
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Uraniumfish 2yrs+
@ajadeidealist You and me both, I'm not all that keen on Twitter, no matter how many gazillions of followers Ashton Kutcher has. In fact, BECAUSE of the gazillion of users Aston Kutcher has.
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BroadwayBK 2yrs+
Ugh. Foursquare is so lame - I don't see how people buy into that crap. And I am sick of seeing Foursquare check-ins on my Facebook like I'm in 9th grade or something. Do people really think I care if they are checking into the LES McDonalds at 4am? At least Twitter isn't only about marketing - not that people don't use it for that.
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Why would I WANT everyone to know about my late night burger/fries/curry/thai food cravings?
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NeverSleeps 2yrs+
@uptowngirl Yelp started making people the "duke" of establishments in an attempt to compete with the popularity of Foursquare, and - I guess because the whole checking-in thing hasn't really caught on with Yelp or the Park Slope crowd - you usually only need one or two check-ins to become the grand old duke of the place.
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uptowngirl 2yrs+
@NeverSleeps thanks for letting me in on the Duke thingie started by Yelp wasn't even aware of it though have to agree with ajadedidealist wouldnt want anyone to know of my late night cravings and more over dont want to see my friends all the time..
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DBlack 2yrs+
@Everyone As with all lame marketing phenoms, this too shall pass.
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hhusted 2yrs+
@Everybody: I understand the feelings around Twitter. In reality, it is supposed to be a social media site for posting your thoughts. It is also for marketing purposes. However, I think too many people are abusing it you ask me.
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NeverSleeps 2yrs+
@uptowngirl I completely agree - not everyone needs to know what I am eating and where.

@DBlack Only to be replaced by yet another lame marketing phenom.
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uptowngirl 2yrs+
@Everyone let's watch this space...remember when Myspace was all the rage just yesterday I read a report on how its losing in popularity to Twitter and Facebook.
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hhusted 2yrs+
@Uptowngirl: Yes. In fact, at one point Rupert Murdoch was even thinking of selling MySpace, but he can't find a buyer.
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I don't like myspace at all! The graphics are loud, intrusive, and tacky, and I hate all the add-ons! Facebook really is so much better designed. Of course, I remember the days of Sconex....
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uptowngirl 2yrs+
@ajadedidealist Sconex?? I am afraid that bypassed me..:) don't have a clue as to what that is
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Uraniumfish 2yrs+
@Everybody Myspace has become totally lame. Why? They've added all these annoying features, like the one that basically is a copy of Twitter. Using it now is just so friggin' complicated, it would take me a week to figure out how to turn off most of the features. Sometimes less is more.
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Uraniumfish 2yrs+
Facebook is in the news a lot lately about privacy issues and I sure am glad I've resisted the temptation to get an account.
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hhusted 2yrs+
@Everybody: I do have an account with MySpace but rarely use it. In fact, the only time I used it in the past was when I had direct contact with Lisa Marie Presley. But I have not heard from her in nearly 6 months. Rupert Murdoch wants to convert MySpace to an all advertising channel and sell ad space on it.

@Uraniumfish: Actually, Facebook has fixed their problems and are working better now. All their privacy issues have also been corrected. I have an account with Facebook and love it. Many of my writer friends also have an account with Facebook.
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uptowngirl 2yrs+
@Uraniumfish I never got into Myspace but I have accounts on Facebook and Twitter and use both extensively. find it much easier to keep in touch with people though these social media than plain old email..
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uptowngirl 2yrs+
@Uraniumfish I have limited the access on my Facebook account to only my friends and dont play any of the games or click on any Facebook links so I think I have protected my data somewhat
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Uraniumfish 2yrs+
@uptowngirl Guess I was traumatized when I tried to make a facebook account and it pulled up all the email addresses of everyone I had corresponded with, ever. It just felt so invasive that they go into your email account and extract that kind of data automatically.
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BroadwayBK 2yrs+
MySpace has been totally lame and losing popularity for years. Years!

@Uraniumfish The issue I have with Facebook is that any pictures you post on the site become the property of Facebook. Creepy.

@uptowngirl I too limited access to my profile - you can't even search for me - and yet, people still find me. I also block my older family members from being able to read my wall.
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uptowngirl 2yrs+
@Uraniumfish how did that happen? don't they ask you before they do that? I always say NO when that pops up and I hardly ever post pictures on my wall though I love looking at all the random pics my friends and their other friends put up.
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hhusted 2yrs+
@Uptowngirl and @BroadwayBK; The only picture I uploaded on Facebook was my profile picture. That was it.
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BroadwayBK 2yrs+
@uptowngirl I think when you sign up now, they automatically try to get you to add everyone you know by linking to your email account, gmail or whatever. I say no to that, too - I don't need to be friends with every fool I have ever emailed.
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Uraniumfish 2yrs+
@BroadwayBK My point exactly! But I don't recall being asked permission to link my email account, so I think they did it automatically with me. Hence the trauma. Or if I did accept any such thing, I certainly didn't realize the implications, which is just as nefarious! I don't think I'm a naive user, and if I didn't understand the consequences then they didn't do a good enough job of explaining them! Even though I used a made up name, somebody I'd emailed a couple of times still found me! Creepy!
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uptowngirl 2yrs+
@Uraniumfish I can totally understand your trauma.. I am currently being 'pursued' on Facebook by a woman who is a friend of a friend. She tracked me down and sent me a request last night, out of politeness I accepted it because I know we have common friends, this morning she was trying to get me to chat (aaargh which I ignored) and then she sends me a message asking me to meet her for a coffee! she is known to be pushy and trouble maker and I have no interest in being 'friends' with her.Bizarre to say the least .. I am hoping she will quietly disappear if I continue to rebuff her..:)
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BroadwayBK 2yrs+
@Uraniumfish I think you may have just missed the box that you have to uncheck... And I do miss the Facebook days where you were required to have a college email in order to join. Back then there weren't a bunch of spammers and crazies all over the site.

@uptowngirl It's weird, when I was living in Los Angeles just about everyone I had ever talked to once in high school suddenly messaged me, wanting to know what I was doing there. Some even asked for details of my life leading up until that point. It's like, jeez, people - I don't even know you anymore! Can I please have some personal space? I find that people generally go away if you don't respond. And if you ever run into them in person you can always make the I'm-no-good-at-social-networking excuse!
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NeverSleeps 2yrs+
Anyone planning on seeing that Facebook movie? That sounds like the more boring movie ever made.
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Uraniumfish 2yrs+
@BroadwayBK Hah! And in my case it's really the truth, since I am no good at all at social networking.

@NeverSleeps I had to yawn just at the mention of it.
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Zuckerberg went to my high school - and I'm still not interested...although if it's filmed there I might give it a look out of nostalgia
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NeverSleeps 2yrs+
I have a feeling the Facebook movie is going to bomb.
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uptowngirl 2yrs+
@NeverSleeps such a dumb idea for a movie like the reality show for artists that DBlack mentioned.
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BroadwayBK 2yrs+
@NeverSleeps @uptowngirl Yeh. Agree on both fronts - it's a dumb idea for a movie which is bound to bomb!
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Uraniumfish 2yrs+
The show based on "****[email protected]# my dad says" is looking pretty saggy, too:

http://tv.yahoo.com/blog/advertisers-asked-to-flee-from-bleep--1457

Sigh, why don't they let some actually talented people into TV land and Hollywood to write us up some good stories?
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uptowngirl 2yrs+
@Uraniumfish maybe you should try your hand at writing for TV now...you seem least affected by social media and are more likely to come up with something new...
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Uraniumfish 2yrs+
@uptowngirl I've thought that...if you think no one else is doing a good job, time to do the job yourself...
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hhusted 2yrs+
@Uraniumfish: When I finish my script, I'll get started writing for TV. This way there will be better shows on TV next year. :)
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hhusted 2yrs+
@Uptowngirl: Writing scripts, whether for the movies or TV, is no easy task. You have to know the format. Plus, you have to have a great imagination, and be open to severe criticism. I graduated from a screenwriting class earlier this year. In fact, I am still in a screenwriting class online, so I know a thing or two about it.
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Uraniumfish 2yrs+
@hhusted Of course.
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Uraniumfish 2yrs+
Returning tot he topic, here's an article about how foursquare type marketing techniques were supposed to be the next big thing but bombed instead:

http://finance.yahoo.com/news/Technology-Aside-Most-People-nytimes-1401922919.html?x=0&.v=1
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NeverSleeps 2yrs+
@Uraniumfish That's kind of awesome. That Foursquare thing is so lame.
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Uraniumfish 2yrs+
@NeverSleeps Apparently the entire world agrees with you.
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JenMac 2yrs+
Uraniumfish: No good stories?!!! I'm obsessed with television right now. Mad Men, Breaking Bad, 30 Rock, Modern Family . . I could go on and on. Television is the best it has ever been.
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uptowngirl 2yrs+
@JenMac 30 Rock is fab!!!havent really got into Mad Man .. wish I had time to catch some TV
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hhusted 2yrs+
I get the Hollywood Reporter daily, and I read stories of producers and what they are currently working on. You'd be surprised what shows are in the works.
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JenMac 2yrs+
@uptowngirl: Mad Men is phenom. It really is.

@hhusted: anyone can just log onto the Futon Critic and see what shows are being ordered for the fall and mid-season replacement. Not very many surprises to me.
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hhusted 2yrs+
Well, TV has to fill in time slots. So the producers hire writers to create something interesting to watch, and they do. Hey, the writers get paid good money to write the stuff, so they don't care what is being written. At least some of them don't.
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Uraniumfish 2yrs+
@JenMac Yeah, I'm catching up with a couple of the shows you mentioned and agree the writing is just fantastic. I was bemoaning the reality TV circuit and dumb new show ideas like "*%# my dad says" which are just DOA. There's definitely some great writing out there, though.
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BroadwayBK 2yrs+
All of my copywriter friends are obsessed with Mad Men - I've also heard it described as a "soap opera for men," which seems pretty accurate to me. And I have to agree with Tina Fey, who called television the great American art form - there are always some pretty bad shows around, what with so many channels that have to fill time slots, but the good ones make up for everything!
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Uraniumfish 2yrs+
@BroadwayBK 30 Rock is fantastic, I'm just recently discovering.
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BroadwayBK 2yrs+
@Uraniumfish Yeah, you've been missing out. But I just discovered The Wire, if that makes you feel any better.
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Uraniumfish 2yrs+
@BroadwayBk Aaaaaah! Great show. Whenever I hit on a great show, I end up watching all the episodes ever made, one by one, in order. I have an obsessive side, so there you go. I've see all of The Wire. I can't help it, but I'm currently doing the same with 30 Rock.
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BroadwayBK 2yrs+
@Uraniumfish That's the proper way to watch shows with good scripts. 30 Rock is always making references to old jokes, so it is a better experience to watch them in order. I'm on the last season of The Wire, and then I'm going to start with Mad Men - I've only seen a few episodes of the first season. I'm going to miss The Wire, though. That McNulty...mmmm.
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uptowngirl 2yrs+
@Uraniumfish I caught my first episode of 30 Rock on a flight last week and I absolutely loved it .. I an suddenly in love with Alec Baldwin, oh he had me in It's complicated itself and Tina Fey is brilliant too.
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Uraniumfish 2yrs+
@BroadwayBk I know, have to love McNulty. That show didn't have a single weak seasons, it was consistently solid writing. As opposed to the West Wing, which got a bit weak the last couple of seasons. I'd love to work for a show that smart.
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BroadwayBK 2yrs+
@Uraniumfish Let's write one.
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BroadwayBK 2yrs+
@uptowngirl I never loved Alec Baldwin until I saw him play Jack Donaghy!! Such a great character for him.
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Uraniumfish 2yrs+
@BroadwayBK You're on!
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@Jenmac - I agree. I love good TV - serialized drama is I believe a great art form. There is plenty of bad TV knocking around, but there are also plenty of bad movies; that doesn't negate the achievements of a Scorcese or a Selsnick.
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NeverSleeps 2yrs+
Is anyone looking forward to that new HBO show, Boardwalk? My roommate works at Rose Water and she says Steve Buscemi goes in to eat once in a while, because they're filming the show somewhere in the Park Slope area at the moment.
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uptowngirl 2yrs+
@NeverSleeps I so miss my US TV shows.. I know you can watch them online on various sites I just havent had the time to do so ..life here is even faster than NYC if you can believe it.
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hhusted 2yrs+
I don't get to watch too much TV. I'm more into videos. But when I do watch it, I find ghost shows more entertaining than anything else.
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NeverSleeps 2yrs+
@uptowngirl Sounds incredibly stressful!!! And accelerated life with no American television?! Sheesh.

@hhusted Where does one even find a video these days? Or by "video" do you mean DVD? ;)
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Uraniumfish 2yrs+
I've just made my way through all of 30 Rock, and would like to move on to the next great show. For some reason I can't stomach Mad Men, so does anyone want to recommend my next obsession?
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NeverSleeps 2yrs+
@Uraniumfish How do you feel about The Office? You may wanna check this out: http://articles.sfgate.com/2010-01-01/entertainment/17466305_1_ian-mcshane-deadwood-hbo
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Uraniumfish 2yrs+
I love that article, NeverSleeps! It's a good roadmap for what to see in the next couple of months. Interesting that 30 Rock didn't make the list? I wonder why. I absolutely agree with them that TV is a writer's medium whereas film is a director's medium.

So I've started in on Breaking Bad because a friend described to me the scene with the drug dealer chained in the basement and the shard from the broken plate.
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BroadwayBK 2yrs+
You know, I want to watch Mad Men - but I never made it past the first few episodes. Then I found The Wire, which has kept me pretty riveted. I think Mad Men didn't get me in the same way because - even though the ad dudes are pointedly behind the times and are completely unaware that the sixties are about to take them down and that's part of the premise of the show - it's too macho or something. All that testosterone was just kind of depressing.

I think a good script is pretty important for the ultimate success of a film, though. And sometimes television can be a director's medium, as well... This might sound ridiculous, but the choices made by the director of The Hills made that show really lovely to look at.
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uptowngirl 2yrs+
@NeverSleeps I love the British version of The Office -Ricky Gervais is hilarious.
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BroadwayBK 2yrs+
@NeverSleeps @uptowngirl I could never get into the British version for some reason, but I adore the American Office. The over-the-top-ness of the Michael Scott character took a little getting used to, though.
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I really love Mad Men, but my boyfriend (who usually likes "good tv") can't stand it, finding it poorly written and acted. I find both the writing and the acting generally spot-on, although I don't think it's the Best Thing Ever or anything like that. Opinions from the peanut gallery?
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Uraniumfish 2yrs+
@jadeidealist I don't find anything especially wrong with Mad Men and the little I've seen was well written, but I guess the premise just gets on my nerves and I'm not particularly motivated to see more.
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uptowngirl 2yrs+
@ajadedidealist Have not seen Mad Men so really cannot comment.
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uptowngirl 2yrs+
@NeverSleeps the only American channel that I get her is E online and that is filled with episodes of Kimora (whoever watches that) and Keeping up with the Kardashians (brainless entertainment when you want to fall asleep)
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hhusted 2yrs+
@NeverSleeps: I mean Netflix videos. I have them. I decide what I want and it gets mailed to me.
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BroadwayBK 2yrs+
@uptowngirl Ha... Why can't I stop watching Keeping up with the Kardashians? I can't figure it out.
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uptowngirl 2yrs+
@BroadwayBK Noooo not you too..maybe they are just easy on the eye?
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hhusted 2yrs+
I read many interesting posts regarding what is seen on TV. That is why writers create them to appeal to a wide range of audiences.
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uptowngirl 2yrs+
@Everyone the new show Broadwalk Empire seems to be getting a lot of Buzz on the internet boards.
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Uraniumfish 2yrs+
@uptowngirl Looove and admire Steve Buschemi, one rat-faced but very talented actor. And I'm not so impressed by the Cult of the Beautiful on American TV and movies, so it's satisfying to see that an actor like Buschemi can eventually triumph and get great roles.
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NeverSleeps 2yrs+
Who doesn't love Buschemi! I am one of those people really looking forward to what I hope is another hit from HBO.
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uptowngirl 2yrs+
Well Uraniumfish and Never Sleeps if the reviews are anything to go by Broadwalk Empire which starts tonight on HBO at 9pm is going to be a monster hit.
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I have a weird, wrong, inappropriate crush on Steve Buscemi! Am I completely crazy, or are there others out there who find him strangely hot?
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BroadwayBK 2yrs+
Ha - I do not find Steve Buscemi in any way attractive, but I have appreciated him in just about any role he's ever played. I'm sure he deserves the awesome acclaim he's getting for this new HBO show.
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Uraniumfish 2yrs+
@ajadeidealist No, not hot. I think you're the only one who thinks so. But admirably talented!
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NeverSleeps 2yrs+
The pilot episode of Boardwalk Empire was pretty amazing... I think the cries that it will outdo Mad Men at the Emmys are a bit premature, though.
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hhusted 2yrs+
The show sounds interesting. I don't watch HBO. It is a paying channel. My bill is high enough as it is. By the way, it isn't Broadwalk Empire, it is Boardwalk Empire. Based on the comments here, it sounds like a very interesting show.
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