Fillmore street in Phoenix cuts east and west across the northern end of the down town area. It is a pretty easy road to navigate by driving and it is a good way of getting to the conference center or to the Arizona Center which is a little mall with a movie theater and cafes and restaurants and things like that. the nice thin about this street, and a number of the streets in the down town area is that they have grown rosemary hedges that smell really good.