this is the heart of las vegas, all the major hotel/casinos are on this street between e. tropicana blvd and e. sahara blvd. theres also lots more going on there then just gambling, theres a very active night life scene, resturants, high end shopping, and even family entertainment. if your new to vegas or gambling in general, try to find information about comp services. casinos often give players free gifts, free meals, and more just for playing in there casinos. its very competitive and gamblers would be very smart to take advantage of these offers.