"The City's Biggest Downtown Weekend Party"
Fourth Street is home to Fourth Street Live, an extensive collaboration of restaurants, bars, and shopping establishments. However, every Thursday, Friday, and Saturday nights, the one block section of Fourth Street becomes home to the biggest party in the ‘Ville. This party attracts the college crowds from the local universities, and is mainly a younger crowd (target audience is 21-27 years old after 10pm). Many visitors to the city try to visit 4th Street Live for attractions like Hard Rock Café and the lfirst Maker’s Mark bar and restaurant. Drink and food specials abound on weeknights, designed to cater to a more mature crowd wishing to wind down from a stressful day in a downtown office.
Metered parking on the street is free after 6pm, but many of the lots and parking garages do still charge after 6pm. Put your valuables out of sight and lock your car doors, even if you park in a garage.