The main Broadway is usually full of tourists. Not just in the theater district, but extending all the way to the Soho area. However, the shopping does get pretty sweet when you hit downtown. The secret? Wander a little off the main Broadway into the great boutiques on Greene, Prince, Howard, and Canal. Great places to go like Opening Ceremony, Intermix, the Apple Store, etc. Broadway has mainstream stuff like Uniqlo, H&M, and American Eagle. (HOWEVER Topshop is opening in October! Expect lighter wallets all over New York.)